Public Relations

Prime Focus up 3.1%

The stock gained 3.1 per cent to Rs 236.95 on reports that the company earned $4 million (approximately Rs 18 crore) by creating 200 of the 1,600-odd shots in James Cameron’s mega Hollywood movie Avatar. The film, with a reported budget of at least $300 million, is one of the most expensive films ever made. - Indian firm behind visual effects in Avatar - 3d screens get a new Avatar - Analysts' corner - 3d screens get a new Avatar - BIG TV, Fox STAR tie up to promote Cameron film - Now, shell out Rs 80,000 more for a designer Nano The visuals in the film tries to paint a mineral-rich alien land — characterised by dragon-like birds, glowing trees, floating mountains and blue-bodied people. The company offers post production and visual effects services.

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