Public CompanyPremier launches RiO in Hyd
Car maker Premier Limited (formerly Premier Automobiles Limited) re-entered the Indian passenger vehicle market with the launch of its compact sports utility vehicle (SUV) ‘Rio’ on Thursday. The new vehicle, which seats five people, aims to cater to the segment between mid-size passenger cars and larger utility vehicles.
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The SUV, based on a Daihatsu model, will be sourced from China through a component supply agreement with Zotye Group, a Chinese manufacturer that sells close to 100,000 units of this model a year from its plant near Shanghai.
“Premier currently has 30 dealers across the country. It plans to expand this network to 100 in the next six months,” Ramesh Tavhare, vice-president (corporate affairs) said in a press release today.
The RiO will retail in three versions, with the basic model priced at around Rs 5.25 lakh and the deluxe model at Rs 6 lakh (ex-showroom Pune). Initially, the RiO will be available in red, white, silver, black and blue colours. Premier will commence deliveries of RiO in December 2009, the release added.