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Brewberrys to stir up coffee market

Brewberrys Hospitality Pvt Ltd (BbH), which operates the Brewberrys chain of cafes in India, plans to increase its footprint by over 200 per cent in the coming months. The Vadodara-based cafe chain is banking on the franchisee model to gain further scale and depth in its operations, according to Reji Thomas of JenJon Retail & Services Private Limited, the master franchiser for Brewberrys. - Reliance, Essar, Shell for freeing petrol, diesel prices - Steep export decline arrested;outlook positive - Poor economy not an excuse for layoffs: Murthy - Tata Power weakens on drop in net - Markets recover at close - Krishna warns of protectionism-led instabilities The four-year-old cafe chain presently operates outlets at 16 locations in Vadodara, Ahmedabad, Surat, Indore, Bangalore, Thiruvananthapuram and Bhopal. “We were looking to add at least 50 stores by the end of 2010; that said, we also seem to have underestimated our potential. We are looking at a country where the cafe habit is fast picking up, even in places like Ranchi and Bhopal. Maharashtra alone should have 20 Brewberrys outlets by the end of 2010,” Thomas said. The company will focus on delivering a mix of coffee outlets and kiosks in the next phase of expansion.

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